WHEN YOUR OFFERS GET REJECTED AGAIN—AND AGAIN—AND YOU REALIZE YOU’RE AT THE WHIM OF A BROKER’S DEAL FLOW, YOU ASK YOURSELF:
“HOW CAN I GET IN FRONT OF MOTIVATED SELLERS BEFORE THEY’RE LOOKING AT 20+ OTHER OFFERS?”
It’s in this moment when you have a choice…
You can either:
A) Keep burning your hours & energy—spraying & praying on publicly listed deals or waiting for brokers to send you deals—and competing with EVERY other buyer in the marketplace (with NO CONTROL over how you scale your business)…
Or you can:
B) Figure out a systemized way to consistently get in front of motivated sellers so you can…….HAVE ATTRACTIVE DEALS SLIDING ACROSS YOUR DESK, ALL DAY, EVERY DAY… BEFORE A BROKER EVER KNOWS THOSE DEALS EXIST.
Hi, I’m Axel Ragnarsson.
I'm the founder of Aligned Real Estate Partners, a multifamily real estate investment company that's acquired over 500 units since inception in 2017 (400+ in just the last 3 years).
…ALL off-market.
TODAY, WE ACQUIRE OVER 100+ UNITS OF MULTIFAMILY PROPERTY PER YEAR, OFF-MARKET, USING DIRECT-TO-SELLER STRATEGIES.
EVEN THOUGH:
✅ I’m an introvert
✅ I started with $0 to spend on marketing
✅ I don’t spend all my time “prospecting”
LET ME TELL YOU HOW WE GOT HERE…
I WAS A STRUGGLING MULTIFAMILY REAL ESTATE INVESTOR WITH NO CONTROL OVER MY DEAL FLOW…
When I got into this business, I was just a college kid with a fire in my heart for entrepreneurship.
I’d been trying to break into multifamily for a while, and I finally bought my first three unit property in 2016.
I found the owner by emailing a for-rent ad on Craigslist. There was no agent or broker.
It was my first experience going direct-to-seller—and it was a total accident.
But as I tried to grow my business, I didn’t know how to recreate the same result…
I WAS (INCONSISTENTLY) THROWING STUFF AGAINST THE WALL FOR A LONG TIME…
After my first deal, I couldn’t figure out how to go direct-to-seller consistently and predictably.
So what did I do?
I started asking agents to send me deals and going on Zillow to look at the new properties listed in areas where I wanted to buy.
The problem? I wanted to pay much less than what brokers and sellers were asking for.…
I made offers, and I kept getting rejected, and rejected, and rejected. I was losing deals to people who were willing to pay more.
I WAS FAILING TO BUILD QUALITY RELATIONSHIPS WITH SELLERS AND DEAL-FINDERS...
I was sick of:
❌ Waiting on brokers & agents to send me deals…
❌ Scrambling over the same deals that were sent to 20+ other buyers…
❌ Competing with people who were willing to pay more than I wanted to pay…
…AND THAT’S WHEN I REALIZED…
THE ONLY WAY TO EFFECTIVELY BUILD & SCALE YOUR MULTIFAMILY BUSINESS IS TO SYSTEMATICALLY GET IN FRONT OF MULTIFAMILY SELLERS—FIRST.
You have to take ownership of your deal flow.
You can't just spray and pray and go on LoopNet and wait around for people to send you deals—just to lose out to other buyers who are willing to pay more.
You can’t scale if you’re at the whim of brokers & agents who are always trying to get the most $$ for sellers.
If you want to rapidly grow your multifamily portfolio, then you need to build a robust pipeline of discounted, off-market deals.
YOU NEED TO BE ABLE TO CONSISTENTLY BUY THAT $1M PROPERTY FOR $800K OR $850K—BECAUSE THAT'S WHERE THE REAL MONEY IS MADE.
And if you can consistently buy properties at 15-20%+ below-market value (or better), you can:
✔ Earn better returns (and make more money)
✔ Grow your portfolio faster
✔ Raise money more easily
✔ Reduce your downside risk through buying with a margin of safety
But the only way to access these deals is to strategically go direct-to-seller and build relationships with deal-finders.
And when I figured out how, it changed everything in my business!
OVER THE LAST 6+ YEARS, WE'VE BUILT A SYSTEM THAT CONSISTENTLY DELIVERS OFF-MARKET, DISCOUNTED MULTIFAMILY DEALS...
…AND WE’VE WATCHED OUR BUSINESS EXPLODE.
We’ve gone from buying 3 units annually (in 2016)—to buying over 100+ units annually the last 2 years. All 20–25% below market value.
IT WASN'T EASY. IT COST YEARS AND TENS OF THOUSANDS OF $$ WORTH OF MISTAKES:
❌ Testing strategies that failed…
❌ Saying the wrong things to sellers…
❌ Using poor mail templates and scripts…
❌ Following the wrong sequence when prospecting and marketing to sellers...
❌ And banging my head against the wall…
But guess what?
Now, you can shortcut your learning process and greatly improve your results with way less effort… in 6-weeks or less.
INTRODUCING:
THE 6-WEEK OFF-MARKET MULTIFAMILY DEALS COURSE
IN 6 WEEKS OR LESS, YOU WILL LEARN HOW TO RAPIDLY GROW YOUR MULTIFAMILY PORTFOLIO THROUGH BUYING OFF-MARKET MULTIFAMILY DEALS - USING OUR EXACT PLAYBOOK!
GET THE ACTIONABLE STRATEGIES & TACTICS THAT TRANSFORMED OUR BUSINESS FROM “$0 COLLEGE KID” TO “$60M+ MULTIFAMILY COMPANY”
When you enroll, you’ll get access to:
✅ Every strategy
✅ Every tactic
✅ Every resource
✅ Every script & template
✅ Every software
✅ Every shortcut & hack (you’ll need these)
You’ll have EVERYTHING you need to hit the ground running in 6-weeks or less. So you can find off-market deals in your dream locations—and build a scalable multifamily real estate business.
IMAGINE A WORLD WHERE YOU CAN LOOK AT DEALS THAT HAVE REAL POTENTIAL—ON A DAILY BASIS...
Not only is it possible, but the strategies and tactics you’ll find in this course will help you:
✅ Create a consistent flow of BELOW MARKET VALUE deals...
✅ Get connected with MOTIVATED SELLERS BEFORE they engage with a broker…
✅ Find “hidden” deals so you’re NOT COMPETING with other buyers...
✅ And stand “head + shoulders” above your competitors, even when they are in the market...
GET INSTANT ACCESS
EXPERIENCE FULL CONTROL & OWNERSHIP OF YOUR DEAL FLOW, INSTEAD OF WAITING ON BROKERS.
When you enroll, I’ll teach you how to take ownership of your deal flow so you can consistently source good deals at below market value.
❌ No more relying on brokers to bring you deals.
GET INSTANT ACCESS
PULL BACK THE CURTAIN ON EXACTLY WHAT’S WORKING RIGHT NOW, IN TODAY’S DIRECT-TO-SELLER MARKET.
I’m constantly updating this course with exactly what’s working TODAY to keep deals flowing in.
You’re getting access to the most successful strategies & tactics we’re using right now in our business so you can skip the years of trying to figure it out on your own—and save tens of thousands of dollars in testing.
So, you’re always “in the know” with an edge against your competition.
GET INSTANT ACCESS
YOU REALLY CAN CONSISTENTLY PURCHASE EXTREMELY ATTRACTIVE PROPERTIES… IN HIGHLY DESIRABLE LOCATIONS… WITHIN A VARIETY OF MARKETS…
Right now, we're using these strategies to buy multifamily properties in Class A, B, and C markets throughout Florida and the northeast - two very different markets!
Like this 27-unit portfolio which we acquired via email prospecting...
✔ Closing Price: $2,240,000
✔ Renovations: $445,500
✔ Appraised at $3,450,000 after 12 months!
LEARN TO FIND DEALS LIKE THESE
Or like this 16-unit portfolio, which we acquired via cold calling.
✔ Closing Price: $1,437,000
✔ Renovations: $260,000
✔ Appraised at $2,400,000 in 9 months!
LEARN TO FIND DEALS LIKE THESE
Or like this 48-unit property, which we acquired via cold calling
✔ Closing Price: $2,720,000
✔ Appraised at $3,200,000 during the closing process!
LEARN TO FIND DEALS LIKE THESE
Or like the other 250+ units we've acquired off-market through direct-to-seller marketing, prospecting, and building relationships with key deal-finders - all acquired at 20%+ below-market value!
*I’ll teach you everything we do to get deals like these inside the off-market deals course.
WHAT'S INSIDE YOUR 6-WEEK COURSE?
50+ Lessons & exclusive downloads, discounts, and perks including:
EASILY BUILD A CREDIBLE-LOOKING BUSINESS
Quickly build a professional business that conveys credibility to brokers, deal-finders, and sellers. Choose an effective company name, logo, and build a powerful credibility kit.
DEVELOP YOUR CRITERIA & FIND MOTIVATED SELLERS
Define the kind of properties you want to pursue. And discover how you can buy a defined list of sellers that perfectly match your buying criteria.
DIRECT MARKETING STRATEGIES AND TACTICS
Uncover the strategies and tactics for every stage of your business. And get in front of the right sellers at the right times to increase your likelihood of buying great deals.
BUILD YOUR NETWORK OF DEAL-FINDERS
Discover how to cultivate effective relationships with individuals such as brokers, investors, and other service providers to create an active pipeline of deals.
SYSTEMS TO HIT THE GROUND RUNNING
Turn your CRM into a deal-machine, nurture relationships in your network, and effectively follow up.
OUTSOURCING ACQUISITIONS
Quickly & affordably take things off your plate—and know which common tasks you should delegate to others when building your pipeline of deals.
PRESENT EXTREMELY COMPELLING OFFERS
Craft powerful offers that speak to, and address, seller issues specific to multifamily to increase your likelihood of securing discounted deals.
NEGOTIATION BEST PRACTICES
Learn the proven-to-work tactics that can lead you to negotiate better deals with sellers.
COURSE CURRICULUM
Week 1: Building the Foundation of Your Multifamily Business
Week 2: Developing Your Criteria, Finding Great Data, and the "Big Concepts"
Week 3: Understanding the Primary Marketing/Prospecting Strategies
Week 4: How to STAND OUT to Sellers + The Specialized Marketing/Prospecting Tactics
Week 5: Building Incredible Relationships with Brokers, Investors, and Deal-Finders
Week 6: Using CRMs, Standard Follow-Up Processes, and Tracking Sales Metrics
Bonus Section: The Plug and Play Marketing/Prospecting Systems for Different Budgets
Bonus Section: Outsourcing Acquisitions to VAs, Interns, and Part-Time Employees
Bonus Section: Making Multiple Offers and Negotiation Best Practices
... AND MUCH MORE!
Plus you'll also get the following exclusive materials:
DIRECT MAIL TEMPLATES
Close deals with our proven direct-to-seller templates. We use these in our business TODAY to close deals. They work!
COLD CALLING SCRIPTS
Scripts, tips, and guidance to conquer your fears when cold calling owners (even if you’re an introvert).
NEWSLETTER TEMPLATE
Network at scale using our built-from-scratch design you can implement in your business, right away.
EMAIL TEMPLATES
Discover how to cultivate effective relationships with individuals such as brokers, investors, and other service providers to create an active pipeline of deals.
IF/THEN CHEAT SHEET
Navigate seller conversations with confidence. And know exactly what to say when you receive objections.
SALES METRICS SHEET
Easily track the success of your marketing and prospecting campaigns so you can optimize for higher performance.
LIVE WALK-THROUGHS
Get LIVE “over-the-shoulder” walk-throughs with industry-leading resources, data lists, skip tracing, CRMs + other platforms, and more!
IS THIS COURSE RIGHT FOR YOU? THAT’S YOUR DECISION…
The value I’ve packed into this course is enormous. You can’t find most of this in the $10,000 masterminds floating around in the multifamily industry. Even more importantly, if you take action on the strategies & tactics I teach inside, it can change your business and your life forever.
But… I want to be 100% straightforward with you. This isn’t an easy pill, and the course won’t build your deal flow for you. It teaches you the most effective way to get it done, but you’re going to have to get your hands dirty. Period.
❌ If you DO NOT want to take this seriously and commit to TAKING ACTION so you can build your deal flow and find amazing deals so you can scale your business—then this course is NOT for you.
On the flipside:
✅ If you DO want to take action and commit to transforming your life and business by creating your flow of off-market deals—then this is the fastest, most effective way I know to help you get there.
Why tell you this? Won’t some people not buy?
Listen, this isn’t about the money for me. If it was, I’d raise the price significantly (honestly, this course is worth WAY more than the price tag).
But my real motivation is to give investors like you the tools you need to find deals and level up your business SO WE CAN PARTNER AND GROW OUR BUSINESSES TOGETHER!
If you’re serious about growing your business—then, you’re exactly the kind of investor I want enrolled in my course.
GET EVERYTHING YOU NEED TO FIND & CLOSE OFF-MARKET MULTIFAMILY DEALS AND RAPIDLY GROW YOUR PORTFOLIO.
When you enroll today, you get:
✅ A 6-week HIGHLY-ACTIONABLE step-by-step course
✅ 50+ video lessons
✅ Over-the-shoulder walkthroughs
✅ Business & brand building
✅ Criteria development strategies
✅ Direct marketing strategies & tactics
✅ How to find motivated sellers (consistently)
✅ Data gathering, data scrubbing & skip tracing
✅ Outsourcing strategies (to give you time freedom)
✅ Direct mail templates (that work)
✅ Email templates (that work)
✅ Cold calling scripts (that work)
✅ Newsletter templates (that work)
✅ Building a network of deal-finders
✅ Pro negotiating tactics
✅ Acquisition process mastery (from start to finish)
✅ Scalable, omni-channel deal flow strategies
✅ Strategies to grow your business through every stage (from $ to $$$$)
14-Day Money Back Guarantee
If for any reason you're not completely satisfied with this course, contact us and we'll issue a full refund.
WHAT IS ALIGNED GIVING?
5% OF GROSS SALES ARE GIVEN TO HELP FIGHT THE HOMELESSNESS CRISIS.
We have officially launched a charity arm for our organization (@alignedgiving) that will be funded via sales of our 7-day Multifamily course, Off-Market Deals course, and any future products we create.
5% of gross sales (not net income... gross sales) is donated to Aligned Giving.
We'll be donating proceeds to both local (to New Hampshire) and national organizations that are working to combat the homelessness crisis.
We look forward to working with organizations such as FamilyPromise (nationally) and Families in Transition/The Way Home (locally).
>> Go Back To Top Of PageIF YOU BOUGHT JUST ONE PROPERTY AT BELOW MARKET VALUE, YOU COULD REALIZE A 200X RETURN ON YOUR INVESTMENT…
…AND YET THIS COURSE GIVES YOU WHAT YOU NEED TO FIND & CLOSE UNLIMITED OFF-MARKET DEALS.
To illustrate the incredible value that comes with buying a multifamily property at below-market value, let me share a couple of deals we’ve done in our business.
In late 2021, a member of our team contacted the owner of a 24-unit multifamily portfolio in our local market. After sending four prospecting emails, we received a phone call from the owner who wanted to know more about who we are, what we do, and what we could offer.
While the timing wasn’t right, we followed up for 7+ months, finally agreeing to a price of $1.9M for the portfolio. We invested $200k into unit renovations, increased NOI, and the property appraised for $3.1M just 12 months later – creating over $1M in equity for us and our investors (after closing costs)!
EVEN IF YOU’RE PURSUING SMALLER DEALS, THE VALUE IN BUYING DISCOUNTED DEALS CANNOT BE OVERSTATED.
In early 2022, we conducted a direct mail marketing campaign to a data list of smaller buildings (3–4 unit properties). We connected with the long-term owner of a triplex, in excellent physical condition, located in a prime neighborhood.
We negotiated a price of $372k, and when we refinanced the property six months later, it appraised at $515k (with no money spent on renovations) — not bad for just a $3,500 direct mail marketing campaign!
After closing costs, we acquired a property with over $100k in equity.
If this course gives you the skills and knowledge to buy just one deal like this, you’ll realize a 200X+ return on investment.
Our business has used the strategies, tactics, and templates in this course to acquire over 40 multifamily properties (ranging from 3-80 units in size) over the last 3 years – this works.
